Do AuthenticU
More Than a Brand It’s a Lifestyle
Discover who you truly are through faith, purpose, and authenticity. DoAuthenticU is more than just a platform for growth—it’s a movement and a lifestyle brand that empowers you to embrace your authentic self. From our U-Academy initiatives to our signature clothing line, we are committed to helping you live out your truth, every single day.

What We Stand For – The Vision of DoAuthenticU
DoAuthenticU is rooted in the belief that living authentically is a journey of faith, personal discovery, and purpose. We are more than a brand—we’re a movement of individuals who embrace their true selves and live out their calling every day. From our faith-driven education at U-Academy to our lifestyle apparel, everything we create is designed to help you be bold, be authentic, and be YOU.
Do AuthenticUHow the Lifestyle and Education Come Together
DoAuthenticU’s mission of helping you live authentically is brought to life through U-Academy, our faith-driven educational platform. U-Academy equips you with the tools, resources, and mentorship you need to grow personally and professionally while staying true to your authentic self. Just as our lifestyle brand reminds you to live with purpose, U-Academy empowers you to align your faith, career, and life goals.
LIFE STYLE BRAND
The Power of Living Authentically
The DoAuthenticU lifestyle brand is more than just clothing—it’s a symbol of living true to who you are. Our apparel is designed to remind you to embrace your individuality, live boldly in your faith, and walk confidently in your purpose. Whether you’re wearing our signature fingerprint hoodie or a simple tee, each piece carries the message of authenticity, faith, and growth.
What It Means to REP Do AuthenticU
At DoAuthenticU, authenticity is a way of life. Hear from our tribe as they share how being part of our community—through U-Academy, our culture, and our clothing—has helped them live boldly, grow spiritually, and embrace their true purpose.

Wilt Bernard
If you’re interested in being a part of the lifestyle, we’d love to hear from you.
At DoAuthenticU, my vision has always been about more than just building a brand—it’s about creating a movement that empowers people to live authentically. My journey started with a deep desire to help others discover who they truly are, grounded in faith, purpose, and boldness. I’ve experienced firsthand how easy it can be to lose sight of who we are in the noise of society. That’s why I felt called to build DoAuthenticU—not just as a platform, but as a lifestyle. I wanted to create a space where people could not only grow spiritually and professionally but also express their individuality with confidence. Every piece of clothing, every course at U-Academy, every connection in our community is designed to inspire you to be true to who you are and embrace your God-given purpose. This is my why—helping you live authentically and empowering you to inspire others to do the same.